Global Market Intelligence Platform
The CGIAR Initiative on Market Intelligence initiated the Global Market Intelligence Platform (GloMIP), the next game changer in genetic innovation and impact programs across the world. GloMIP is the global public platform for sharing market intelligence to inform the targeting, design, and delivery of products and technology and guide R&D investment decisions by the CGIAR and its network of partners and investors. The platform aims to harness the best market intelligence in building cases for investments across the five CGIAR Impact Areas.
Initially designed to use market intelligence in bridging the gap between breeding program priorities of CGIAR and the actual needs of small-scale farmers, GloMIP expanded to serve the entire sphere of stakeholders for Genetic Innovation initiatives within and beyond CGIAR, including donors and investors, breeding program leads and managers, crop breeders, and scientists and researchers.
As a strategy and decision-making tool, the platform provides end-to-end market intelligence support for these stakeholders, from scoping impact opportunities to guiding product design by defining market segments, developing target product profiles, and building impact analytics to ensure that investment and trade priorities are evidence-based, equity-driven, and impact-focused.
GloMIP is poised to provide the needed market intelligence insights in setting strategic priorities and managing portfolio for these genetic innovation programs.
Further information
Webinar of the Launch of GloMIP
